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Success in Seniors Real Estate

What to Know About the Coming Age Wave

Here’s what agents need to know about the coming age wave.

How will the age wave impact real estate agents? Also known as the “silver tsunami” or “senior tsunami,” the rising population of older adults in our country is something we agents have to contend with. This gradual rise should initiate a shift in the market that’s centered on mature homeowners. This means you have to learn how to better serve this aging demographic. 

Feel free to watch the video above in its entirety to learn what else you need to know about the age wave or use these timestamps to skip ahead to various sections at your leisure:

0:37—Defining the “age wave” and the numbers behind it

1:36—Why the age wave won’t look like the housing shift we saw in 2008 (and what it’ll look like instead)

3:02—Moving forward, more of our home sellers will be mature homeowners 

4:11—Why we have to learn how to better serve this aging demographic 

5:07—Valuable advice I once received from a friend that applies to all agents 

6:24—There’s plenty of business for agents who want to specialize 

6:49—Wrapping things up

As always, if you have questions about this or any real estate topic, don’t hesitate to reach out to me. I’m happy to help.


If you are considering a specialty working with mature homeowners and downsizing seniors, join our community of Certified Senior Housing Professionals by signing up today for Success in Seniors Real Estate!

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