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About SREI


To empower, equip, and educate real estate professionals to effectively serve mature home buyers and sellers. We strive to provide the best coaching, tools, resources, and marketing support to assist our members in operating highly successful and fulfilling businesses.

Because we know that late life moves are different, our second and most important mission is to ensure that each and every senior homeowner has access to a committed and passionate CSHP in their market when they are ready to make a move.

Watch the video below to learn more!


Real Estate Professionals all across the country are transacting more and more sales involving older adults. These seasoned homeowners are finding it necessary and even preferable to downsize and simplify their lives. Sales involving older adults who have lived in the same home for many years are more complex and clients experience a unique set of circumstances beyond those in a normal sale or purchase.

As Real Estate Professionals work with senior clients to sell, purchase, lease, or relocate into senior living communities, it is necessary to collaborate with other key specialized senior housing professionals in order to best serve their clients.


Emotions often run high. There are frequently more decision makers, service providers, complicated time lines, and housing choices involved — to name only a few added challenges faced by both professionals and clients. Families look to their real estate agent as a trusted advisor to help navigate both the real estate and relocation maze.

Despite the complexities in serving a more mature clientele, the rewards are many for professionals who have a true passion for service.


In the coming years, the need for trained real estate professionals specializing in the mature market is going to increase exponentially. There is already a huge demand for both associates and brokers who have a heart for seniors and who appreciate the unique characteristics of late life relocations.

If you are a residential real estate sales professional seeking to make a positive difference in the lives of older adults and their families — and choose to utilize your career as a vehicle to accomplish this — join us today by becoming a Certified Senior Housing Professional and proud member of the Seniors Real Estate Institute community.