Seniors Real Estate Institute
Raising the Standard.
Founded by practitioners. Built for agents who want to serve the senior market with real skill — not just a credential on a business card.
Who We Are
The Seniors Real Estate Institute is a training and certification organization preparing real estate professionals to serve the 50+ market. Founded by practitioners, SREI provides courses, coaching, proven presentation systems, and the Certified Senior Housing Professional (CSHP) certification to help agents specialize in downsizing, senior moves, and later-life transitions.
Seniors Real Estate Institute (SREI) is a practitioner-built training and credentialing organization founded in 2012 by Dr. Nikki Buckelew and Chris Buckelew — two real estate professionals who had been specializing in the mature market since 2000 and saw firsthand what was missing.
The training that existed was surface-level. The credentials available didn’t require much. And the older adults navigating some of the most significant financial and emotional decisions of their lives were being served by agents who, through no fault of their own, simply weren’t prepared.
SREI was built to change that. Not through theory, but through the kind of deep, practitioner-tested curriculum that comes from decades of real experience — in the field, in clinical settings, and in the classroom.
We are not affiliated with NAR or any national brokerage. We answer to our members and the clients they serve.
Our Mission
To educate and equip residential real estate professionals with the knowledge, skills, and tools needed to serve older adults, longtime homeowners, late-life home sellers, and their families with competence and confidence.
Our Vision
A real estate industry where every older adult — whether selling a lifelong home, downsizing, or navigating an estate — is guided by a capable and competent professional who genuinely cares about the whole person and sees them as far more than a transaction. Not just a licensee — a prepared, knowledgeable, committed advocate.
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We founded SREI back in 2012 because at the time the training that existed was surface-level. The credentials available didn’t require much, and the older adults navigating one of the most significant moves of their lives were being served by agents who, through no fault of their own, simply weren’t prepared.
Our foundational course was developed to change that. Not through theory, but through the kind of deep, practitioner-tested curriculum that comes from decades of real experience — in clinical settings, in the classroom, and most importantly, in the field.
We chose not to affiliate with NAR or any big-name brokerages so the contents in our courses could focus on what our members and the clients they serve needed.
— Nikki & Chris Buckelew, Co-Founders
Our History
It started with a problem worth solving — and two people with the education, experience, dedication, and right connections to solve it.
1990
Nikki begins her career in residential real estate.
1995
Chris earns his real estate license and joins Nikki in the business.
1997
Nikki earns her B.S. in Family Studies & Gerontology, Magna Cum Laude.
1999
Nikki earns her M.S. in Counseling Psychology; begins clinical work with older adults.
2000
Nikki and Chris formally make the mature market their specialty; launch a real estate and senior move management practice serving older adults and their families.
2003–2005
Nikki serves as a national course instructor for NAR’s SRES program.
2005
The Buckelews sell their practices and transition into leadership, coaching, and training roles within a national real estate franchise.
2008–2011
Nikki serves as a BOLD Coach at Keller Williams Realty’s MAPS Coaching (Austin, TX); Chris serves as Director of Operations for MAPS and as a Leadership Coach.
2012
Seniors Real Estate Institute (SREI) founded with one offering — Success in Seniors Real Estate® — the first rigorous and comprehensive course for agents serving all segments of the 55+ mature market.
2013
Certified Senior Housing Professional® (CSHP) certification announced and awarded to a small group of early adopters who insisted on credentials indicating their accomplishment.
2015
Buckelews return to Oklahoma City; launch a second real estate practice and senior move management business — this time as a working laboratory for SREI programming.
2016
First Annual SREI Legacy Conference held — bringing together real estate professionals from across North America.
2017
Ultimate Senior Living Seminar Solution® is rolled out for senior-centered agent-educators focused on community education.
2018
Nikki earns her Ph.D. in General Psychology; dissertation focused on residential decision-making in older adult couples relocating to independent living retirement communities.
2019
Certified Senior Downsizing Coach® (CSDC) certification added — an advanced credential for CSHPs working with clients through the full emotional and practical arc of downsizing.
2021
Success in Seniors Real Estate course and Downsizing Coach Skills Training made available on virtual platform; Nikki publishes Senior Centered Real Estate: My Path to Purpose.
2023
First Senior Seminar Mastermind and Retreat held in Reno, Nevada.
2024
Ultimate Senior Living Seminar Solution revised as complete online training program for agent educators.
2025
10th Annual SREI Legacy Conference held in Oklahoma City — largest gathering to date of senior-centered residential real estate agents; roll out of M3 Circle for Mature Market Mastery.
2026
Success in Seniors Real Estate — SREI’s foundational course for earning CSHP — fully revised.
Meet The Leadership Team
Decades of real experience. A deep personal connection to the population we serve. A commitment to being practitioners first.
Co-Founder & CEO
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Co-Founder and CEO of Seniors Real Estate Institute and the primary architect of its curriculum, certifications, and coaching programs. 30+ years at the intersection of real estate sales and coaching, family counseling, senior move management, and adult education — specializing in the mature market since 2000.
B.S. in Family Studies & Gerontology (Magna Cum Laude), M.S. in Counseling Psychology, and a Ph.D. in General Psychology with a focus on residential decision-making in older adult couples. Former Licensed Professional Counselor, Maxwell Leadership Certified Team Member, master practitioner of NLP, and licensed real estate broker.
Nikki is a coach, trainer, author, speaker, professor, and advocate — and the reason SREI’s training sounds nothing like anything else in the industry.
Author: Senior-Centered Real Estate: My Path to Purpose — available on Amazon.
Co-Founder & COO
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Co-Founder and COO of Seniors Real Estate Institute, where he oversees operations, technical support, events, coaching, and training. Licensed real estate broker since 1995, with 25 years specializing in the mature market — particular depth in probate, estate transactions, and the many complexities that accompany late-life real estate transactions.
BBA in Legal Studies from the University of Central Oklahoma. Certified John Maxwell Leadership Trainer and Coach, and Certified Master Practitioner of NLP.
Chris is the operational backbone of SREI — the person who makes sure everything that’s supposed to work, works.
Chief Solutions Finder
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Kim is the first person most people connect with when they contact SREI directly — and that’s not an accident. As Chief Solutions Finder, she’s the implementer and connective tissue of the organization: handling course enrollment, supporting CSHP candidates, providing accountability, and guiding students and clients through onboarding.
Her background spans customer service management, operations and logistics, and nearly a decade in residential real estate. Real estate license 2017, joined the Buckelews as a buyer’s agent in 2022, earned her CSHP certification in 2023.
B.A. from the University of Oklahoma (2005). Volunteer leader and group facilitator with Celebrate Recovery since 2018. Married to her high school sweetheart for 22 years; three kids; loves houseplants, scripture, spreadsheets, dogs, and fish.
The Story Behind SREI
The full story of how two agents in their 20s became thought leaders who would reshape what it means to specialize in senior real estate.
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Nikki started in residential real estate in 1990. Chris got his license in 1995. They weren’t yet focused on the mature market — they were just agents building careers. But Nikki’s academic path was pointing somewhere specific. She earned her Family Studies & Gerontology degree in 1997 and then a Masters in Counseling Psychology, both from Southern Nazarene University. Throughout that period she was also working part time as a mental health technician on adult psychiatric and senior diagnostic units, as a case manager for an areawide aging agency, and as a Licensed Professional Counselor across multiple clinical settings — all while continuing to sell real estate.
She wasn’t studying aging from a distance. She was sitting across from older adults and families every week, watching them navigate some of the hardest decisions of their lives. That changes how you see things.
In 2000, Nikki and Chris made a deliberate decision: the mature market would be their specialty. Not a side focus. Their specialty. They launched a real estate and senior move management practice built around the clients most agents weren’t equipped to serve — longtime homeowners, downsizers, families managing estates, adults navigating the transition from independent living to something else entirely.
The specialty worked. After clearing the initial learning curve — which included figuring out how to market to, communicate with, and truly serve the senior segment well — they built a practice that consistently closed 80–120 transactions annually. The vast majority being downsizers and last-time home sellers. These weren’t quick flips or investor deals. They were complex, emotionally loaded, high-stakes transactions that required a different kind of business model.
That volume, sustained over years, is part of what makes SREI’s curriculum different. The material wasn’t developed in a classroom or pulled only from research. It came from thousands of transactions — the conversations that went sideways, the family dynamics that derailed deals, the clients who needed more than a comparative market analysis to make a decision.
It wasn’t just professional experience that shaped their understanding of this market segment. Both Nikki and Chris were actively involved in the lives of their grandparents during their later years — and both navigated the sales of family homes after their grandparents passed.
Nikki’s grandfather made the transition from a farm he had worked for decades to assisted living, and ultimately to long-term care. Watching that unfold — the logistics, the grief, the complexity of leaving a place that had defined a life — gave her a firsthand understanding of what that kind of move actually costs a person.
Chris’s grandmother developed dementia and required placement in a memory care community. And when Chris’s father died, his mother faced the task of downsizing from the home she and her husband had shared for 53 years — the only home Chris had ever known growing up. She ultimately moved to a condo nearby. It was the right decision. It was also a hard one.
These weren’t case studies. They were their families. And those experiences permanently shaped how they train agents to approach their practices — not as a transaction category, but as one of the most significant life chapters a person or family will ever navigate.
In 2005, Nikki and Chris sold their practices — the real estate brokerage and the move management company — and stepped into leadership, coaching, and training roles within a national real estate franchise. They spent several years working with agents across the country, first in Florida, then Louisiana, and ultimately in Austin, Texas, where they joined the franchise’s corporate coaching operation. Nikki worked as a BOLD Coach, traveling across the U.S. as the fledgling program launched and ultimately became a major industry movement; Chris was hired as Director of Operations for MAPS Coaching while also serving as a Leadership Coach.
Those years sharpened their understanding of how agents learn, what makes training stick, and what most general real estate education gets wrong. They also confirmed something Nikki had suspected since her time as a national SRES instructor: the existing training for agents working with older adults wasn’t sufficient. Not by a long shot.
In 2011, they made the decision to build something of their own. That decision became SREI.
Seniors Real Estate Institute launched in 2012. The Certified Senior Housing Professional® certification followed in 2013 — designed from the start to be rigorous, practitioner-tested, and grounded in the real complexity of mature-market transactions. Not a course you take over a weekend and forget. An experience, education, and credential that mean something.
In 2015, family circumstances took Nikki and Chris back to Oklahoma City. Aging family members needed support — and so they returned. They launched a second combined practice including both real estate and senior move management. This time not simply production for production sake, but as a working laboratory. They were building SREI programming in real time, and they needed to stay current. Running active businesses meant they were dealing with the same issues their students and members were dealing with — every day.
That practice operated for a decade, generating the real-world insight that continues to drive how SREI trains and coaches its members.
Using their combined skills in the areas of real estate, coaching, training, counseling, and gerontology, Nikki and Chris launched a second signature training — Senior Downsizing Coach Skills Training®. In 2019 they graduated their first class of Certified Senior Downsizing Coaches® (CSDC), addressing the gap that even well-trained CSHPs kept running into: clients who needed more than just a competent agent. They needed someone who could effectively and confidently coach them through the emotional and logistical complexities of leaving a home they had lived in for many decades. This training was built for that. People were stuck. Senior Downsizing Coaches could help.
Nikki continues to serve as the primary voice, curriculum architect, and lead trainer at SREI. She stays involved in research as a college adjunct professor, an active speaker and volunteer in the aging services industry, and an ongoing field researcher — because staying connected to what’s actually happening with older adults and the professionals who serve them is how SREI stays relevant and continues to innovate.
Chris runs SREI from the operational side — systems, technical infrastructure, and event management. His legal studies background, NLP certification, and John Maxwell leadership training all show up in how he supports the organization, staff and faculty, and agent members.
Together, the Buckelews bring something to the senior real estate industry that no credential or course catalog can manufacture: decades of real experience, a deep personal connection to those they serve, and an ongoing commitment to being advocates, practitioners, and educators — in that order.
Whether you’re exploring the CSHP certification, looking at the Legacy Conference, or just starting to take the mature market seriously — we’d like to hear from you.