SREI marquee letters at the Legacy Conference
Seniors Real Estate Institute

About SREI.

Raising the Standard.

Founded by practitioners. Built for agents who want to serve the senior market with real skill — not just a credential on a business card.

Who We Are

Built by practitioners.
Tested in the field.

Seniors Real Estate Institute (SREI) is a practitioner-built training and credentialing organization founded in 2012 by Dr. Nikki Buckelew and Chris Buckelew — two real estate professionals who had been specializing in the mature market since 2000 and saw firsthand what was missing.

The training that existed was surface-level. The credentials available didn’t require much. And the older adults navigating some of the most significant financial and emotional decisions of their lives were being served by agents who, through no fault of their own, simply weren’t prepared.

SREI was built to change that. Not through theory, but through the kind of deep, practitioner-tested curriculum that comes from decades of real experience — in the field, in clinical settings, and in the classroom.

We are not affiliated with NAR or any national brokerage. We answer to our members and the clients they serve.

Our Mission

Competence and Confidence, by Design.

To educate and equip residential real estate professionals with the knowledge, skills, and tools needed to serve older adults, longtime homeowners, late-life home sellers, and their families with competence and confidence.

Our Vision

Every Older Adult, Truly Advocated For.

A real estate industry where every older adult — whether selling a lifelong home, downsizing, or navigating an estate — is guided by a capable and competent professional who genuinely cares about the whole person and sees them as far more than a transaction. Not just a licensee — a prepared, knowledgeable, committed advocate.

We founded SREI back in 2012 because at the time the training that existed was surface-level. The credentials available didn’t require much, and the older adults navigating one of the most significant moves of their lives were being served by agents who, through no fault of their own, simply weren’t prepared.

Our foundational course was developed to change that. Not through theory, but through the kind of deep, practitioner-tested curriculum that comes from decades of real experience — in clinical settings, in the classroom, and most importantly, in the field.

We chose not to affiliate with NAR or any big-name brokerages so the contents in our courses could focus on what our members and the clients they serve needed.

— Nikki & Chris Buckelew, Co-Founders

Our History

SREI didn’t start with a business plan.

It started with a problem worth solving — and two people with the education, experience, dedication, and right connections to solve it.

1991
Nikki begins her career in residential real estate.
1995
Chris earns his real estate license and joins Nikki in the business.
1997
Nikki earns her B.S. in Family Studies & Gerontology, Magna Cum Laude.
1999
Nikki earns her M.S. in Counseling Psychology; begins clinical work with older adults.
2000
Nikki and Chris formally make the mature market their specialty; launch a real estate and senior move management practice serving older adults and their families.
2003–2005
Nikki serves as a national course instructor for NAR’s SRES program.
2005
The Buckelews sell their practices and transition into leadership, coaching, and training roles within a national real estate franchise.
2008–2011
Nikki serves as a BOLD Coach at Keller Williams Realty’s MAPS Coaching (Austin, TX); Chris serves as Director of Operations for MAPS and as a Leadership Coach.
2012
Seniors Real Estate Institute (SREI) founded with one offering — Success in Seniors Real Estate® — the first rigorous and comprehensive course for agents serving all segments of the 55+ mature market.
2013
Certified Senior Housing Professional® (CSHP) certification announced and awarded to a small group of early adopters who insisted on credentials indicating their accomplishment.
2015
Buckelews return to Oklahoma City; launch a second real estate practice and senior move management business — this time as a working laboratory for SREI programming.
2016
First Annual SREI Legacy Conference held — bringing together real estate professionals from across North America.
2017
Ultimate Senior Living Seminar Solution® is rolled out for senior-centered agent-educators focused on community education.
2018
Nikki earns her Ph.D. in General Psychology; dissertation focused on residential decision-making in older adult couples relocating to independent living retirement communities.
2019
Certified Senior Downsizing Coach® (CSDC) certification added — an advanced credential for CSHPs working with clients through the full emotional and practical arc of downsizing.
2021
Success in Seniors Real Estate course and Downsizing Coach Skills Training made available on virtual platform; Nikki publishes Senior Centered Real Estate: My Path to Purpose.
2023
First Senior Seminar Mastermind and Retreat held in Reno, Nevada.
2024
Ultimate Senior Living Seminar Solution revised as complete online training program for agent educators.
2025
10th Annual SREI Legacy Conference held in Oklahoma City — largest gathering to date of senior-centered residential real estate agents; roll out of M3 Circle for Mature Market Mastery.
2026
Success in Seniors Real Estate — SREI’s foundational course for earning CSHP — fully revised.

Meet the Leadership Team

The people behind the standard.

Decades of real experience. A deep personal connection to the population we serve. A commitment to being practitioners first.

The Story Behind SREI

Nikki & Chris Buckelew.

The full story of how two agents in their 20s became thought leaders who would reshape what it means to specialize in senior real estate.

Ready to raise your standard?

Whether you’re exploring the CSHP certification, looking at the Legacy Conference, or just starting to take the mature market seriously — we’d like to hear from you.