About SREI

Specializing in Senior Real Estate and Housing

Our mission is to empower, equip, and educate real estate professionals to effectively serve older adults and caregivers before, during, and after late-life transitions. We strive to provide the best coaching, tools, resources, and marketing support to assist our members in operating highly successful businesses providing such services.

Why Become a Certified Senior Housing Professional (CSHP)?

Real Estate Professionals all across the country are transacting more and more sales involving older adults. These seasoned homeowners are finding it necessary and even preferable to downsize and simplify their lives. Sales involving older adults who have lived in the same home for many years are more complex and clients experience a unique set of circumstances beyond those in a normal sale or purchase.

As Real Estate Professionals work with senior clients to sell, purchase, lease, or relocate into senior living communities, it is necessary to collaborate with other key specialized senior housing professionals in order to best serve their clients.

Late-in-Life Moves are Unique

Emotions run high and there are frequently more decision makers, more service providers, more complicated time lines, and more housing choices involved to name only a few of the added challenges faced by professionals and their clients before, during, and after the sale or purchase. Families look to the real estate agent as a trusted advisor to help them navigate the real estate and relocation maze.
Despite the complexities in serving this older adult age group, for professionals who have a true passion for senior adults, the rewards far outweigh the challenges.

Choosing to Serve Seniors

In the coming years, the need for trained professionals specializing in the senior real estate and housing fields is going to increase exponentially. There is already a huge demand for highly trained and skilled professionals who have a heart for seniors and an appreciation for the unique characteristics of a late in life move.
If you are a real estate agent, senior housing representative, move manager, estate liquidator, mover, or other professional serving seniors in late in life moves — seeking to make a positive difference in the lives of older adults — and choose to utilize your professional career as the vehicle to accomplish this, join us at the Seniors Real Estate Institute and become a Certified Senior Housing Professional.