Success in Seniors Real Estate™

More than 25% of all real estate sales involve a seller over age 65.

What are you doing to position yourself as the mature market expert?

At SREI we teach you how to

Be Different.

Succeeding in real estate in the coming decade means learning and implementing new and different skills. Many agents simply won’t be equipped when it comes to serving the senior client.

In order to position yourself as the agent of choice for mature homeowners, adult children, and aging service providers, a higher level of expertise along with advanced senior living knowledge is critical.

Our exclusive foundational course titled Success in Seniors Real Estate™ provides you with exactly what you need and much more.

Success in Seniors Real Estate™ courses are

The most ADVANCED in the industry.

SREI trainings are specifically designed to equip real estate sales professionals with the knowledge and skills they need to better serve their more mature clientele.

SREI courses involve a combination of real estate sales and marketing, business and leadership development, environmental gerontology, and developmental psychology. No other course offers as much depth and diversity as you will find here.

Unlike other training programs which are often taught by novice instructors, SREI trainers have decades of professional experience in real estate sales, senior living issues, and relocation. Most have also served personally as caregivers for aging family members.

Authored by Nikki Buckelew, Ph.D., course materials are considered to be the best in the industry and include a depth of knowledge otherwise available only at a college graduate level.

What You Get with Success in Seniors Real Estate™

Course Materials

  • Complete course manual packed with over 200 pages of proven scripts, worksheets, exercises, and resources.
  • Current academic research, white papers, and articles geared toward serving the senior client.
  • Hands-on interactive content, case studies, and experiential exercises designed for adult learners of all types (live classes only).
  • Step by step post-course action plan for immediately applying what you learn.
  • Comprehensive listing interview designed to address the complex issues mature homeowner’s face.
  • Sample agreements and best practices for working with vendors.
  • Downloadable and customizable resources for clients, vendors, and team members.
  • Talking points, scripts, and conversational outlines for key meetings and consultations.
  • And so much more…

Marketing Strategies

  • Dozens of PROVEN lead generation strategies designed specifically for relationship-based agents.
  • Step-by-step instructions for engaging your personal, professional, and public platforms.
  • A complete guide for creating referral partnerships with senior living communities and other aging services professionals.
  • Customizable templates and sample marketing pieces.
  • Press release templates and marketing letters designed to create instant interest in your specialty and credentials.
  • And so much more!

Step by Step Plan

Completing the Success in Seniors Real Estate™ course is step one on the journey to specialization.  Gaining knowledge, however, is not enough. Taking action is necessary in order to truly learn, grow, expand, and serve.

The post-course action plan serves as a blueprint for success in both completing the CSHP certification process, but more importantly, in ensuring agents implement what they learn.

Every task is designed to empower and equip agents as they develop their senior real estate niche.

The post-course action plan is your blueprint for success. No need for guessing or wondering what to do – it’s all there. The only thing our coaching team hasn’t done is complete the action items for you!

Coaching Support

  • Monthly group coaching calls for support in completing the course and post-course requirements.
  • Ongoing educational webinars designed to educate, inspire, and keep you on track.
  • Online groups for sharing information, successes, and challenges.
  • Live support provided by SREI coaches and instructors for all course formats.

Bonus Content

  • Bonus webinars designed to increase your knowledge and position you as the expert.
  • Advanced instruction and tools for engaging your sphere of influence without sounding salesy.
  • Comprehensive action plan for increasing business to business referrals from your professional platform.
  • Strategies and techniques for attracting more seniors through online marketing and brand recognition.
  • Instructions for hosting educational events and seminars designed to create immediate leads and a longterm pipeline.

Choose to Be ‘Different’

Register Today –  $647 $447

eCourse Clearance Sale! Purchase the eCourse to get started today and save your seat for an upcoming webinar or live class!

Course registration includes unlimited participation in all 3 program formats for 12 months from the date of purchase. Click on the preferred format below for locations, scheduling, and course details.

2 Day Live Class

Interact. Engage.

Live Webinar

Live instruction. Video conference.


Start today. Work at your own pace.

On Sale!