Success in Seniors Real Estate™

Part II

SSRE Part 1 set you up for success with the basics of serving seniors. Now take your knowledge to the next level on your path to the CSHP certification.

Success in Seniors Real Estate Part II is designed exclusively for agents who are serious about growing a niche serving the mature market. You will learn dozens of strategies and proven methods for attracting long-time homeowners, downsizing seniors, rightsizing boomers, and family estates.

You will collaborate, engage, and interact with the instructor and attendees as you explore which options fit with your business and personal style. Upon completion of the class, you will have the tools necessary to create your own business model serving seniors, or you might choose to shorten your learning curve and follow the Success in Seniors Real Estate Business Blueprint as you pursue the Certified Senior Housing Professional designation. 

Register Now
Part 2

Course Overview

  • Understand the necessary fundamentals for achieving success in the senior real estate and housing market.
  • Explore the multiple segments within the senior market and identify which of them best suit your business model, personality, and goals.
  • Choose from dozens of strategies within three lead generation platforms: personal, professional, public.
  • Develop and implement a powerful value proposition positioning you as the authority in your market.  
  • Learn to establish mutually beneficial referral partnerships with local senior living community operators and marketing teams.
  • Gain insight into how to effectively network within the aging services industry to create multiple referral streams. 
  • Take action toward creating both short- and long-term lead pipelines.
  • Learn how to effectively leverage the Downsizing Made Easy Method™ to increase conversion rates and shorten the sales cycle.
Success in Seniors Real Estate™ Part 2


  • Complete course manual packed with proven scripts, worksheets, lead generation strategies, and business resources.
  • Hands-on interactive case studies and experiential exercises designed for adult learners of all types (live classes only).
  • Downloadable and customizable business-building resources. 
  • Guide for collaborating with independent and assisted living senior communities.
  • Proven digital and print advertising strategies and examples. 
  • Current academic research, white papers, and articles geared toward serving the senior client.

Choose to Be ‘Different’

Enrollment includes unlimited participation for 12-months in all 3 program formats (online e-course, live web-conference, and live 2-day). Register today to gain instant access to the Part II online e-course and become eligible to attend upcoming live webinar and in-person trainings held throughout the year in multiple locations.


Enroll in the 3-part bundle!

$947 $697

Bundle Savings!

Enroll in Parts 1, 2 & 3 and get a jumpstart on completing the Business Blueprint and certification process.

Part I: Serving the Senior Client

$199 $149

Special 2020 Pricing

Register for Part I and improve your service to seniors and their families.

Enroll in SSRE Part I Now

Part II: Building a Senior Business

$499 $399

Special 2020 Pricing

Continue your path by learning how to build your seniors business.

Enroll in SSRE Part II Now

Part III: Certification


Includes Business Blueprint

Become a Certified Senior Housing Professional and the authority in your market.