Success in Seniors Real Estate™

Part II

Building a Senior-Centered Business

Success in Seniors Real Estate Part II is designed exclusively for agents who are serious about growing a niche serving the mature market. You will learn dozens of strategies and proven methods for attracting long-time homeowners, downsizing seniors, rightsizing boomers, and family estates.

You will collaborate, engage, and interact with the instructor and attendees as you explore which options fit with your business and personal style. Upon completion of the class, you will have the tools necessary to create or expand your senior-centered real estate practice.

Enroll Today!
Success in Seniors Real Estate™ Part 2

Course Overview

  • Understand the necessary fundamentals for achieving success in the senior real estate and housing market.
  • Explore the multiple segments within the senior market and identify which of them best suit your business model, personality, and goals.
  • Choose from dozens of strategies within three lead generation platforms: personal, professional, public.
  • Develop and implement a powerful value proposition positioning you as the authority in your market.  
  • Learn to establish mutually beneficial referral partnerships with local senior living community operators and marketing teams.
  • Gain insight into how to effectively network within the aging services industry to create multiple referral streams. 
  • Take action toward creating both short- and long-term lead pipelines.
  • Learn how to effectively leverage the Downsizing Made Easy Method™ to increase conversion rates and shorten the sales cycle.
Success in Seniors Real Estate™ Part 2


  • Complete course manual packed with proven scripts, worksheets, lead generation strategies, and business resources.
  • Hands-on interactive case studies and experiential exercises designed for adult learners of all types (live classes only).
  • Downloadable and customizable business-building resources. 
  • Guide for collaborating with independent and assisted living senior communities.
  • Proven digital and print advertising strategies and examples. 
  • Current academic research, white papers, and articles geared toward serving the senior client.

Choose to Be ‘Different’

Enrollment includes unlimited participation for 12-months.

Register today to gain instant access to the online course and become eligible to attend upcoming live trainings held throughout the year – online and in select cities.


Enroll in the 3-part bundle!

$947 $697

Bundle Savings!

Enroll in Parts 1, 2 & 3 and get a jumpstart on completing the Business Blueprint and CSHP certification process.

Part I: Serving the Senior Client

$199 $149

Special Pricing

Register for Part I and improve your service to seniors and their families.

Enroll in SSRE Part I Now

Part II: Building a Senior-Centered Business

$499 $399

Special Pricing

Continue your path by learning how to build a successful senior-centered business.

Enroll in SSRE Part II Now

Part III: Business Blueprint and Certification


Earn the CSHP

Take action and become the authority in your market.