Dr. Nikki Buckelew presenting at a senior living seminar
Public Platform Development

Ultimate Senior Living Seminar Solution®

Educate. Equip. Empower.

The most complete seminar training system available for real estate professionals who serve older adults.

This isn’t a presentation template. It isn’t a speaker guide. It’s everything you need to launch, grow, and sustain a community education program.

Why It Works

Connect With Clients Earlier.

Hosting community education events positions you as a local authority — not just in real estate, but in the broader aging services space. When you show up consistently, educate honestly, and add value authentically, people notice. You become the go-to resource for early retirees looking ahead, older adults needing to downsize, adult children managing a parent’s estate, and the many related professionals in the aging services space.

The result: a pipeline built on relationships, trust, and mutual values — not cold outreach.

Engaged audience at a senior living seminar
What’s Inside

Everything You Need to Start, Run, and Grow an Education Program.

The Ultimate Senior Living Seminar Solution® includes over 20 video training modules, 30+ seminar topics and guides, event setup tools, marketing templates, sponsorship resources, live seminar replays, and ongoing access to SREI’s coaching and community ecosystem. Here’s what that looks like in practice.

Ultimate Senior Living Seminar Solution video training library
Video Training

Learn the System. Run the Room.

More than 10 hours of self-paced instruction covering everything from choosing a venue and building your brand to running event day and converting attendees into clients. Watch on your schedule, return to any module anytime.

Moderator guides and ready-to-use seminar content
Ready-To-Use Content

The Words, the Panelists, the Questions — All Ready to Go.

For each topic you’ll find the words to say, the panelists to recruit, and the questions to ask — written, organized, and ready to adapt. No starting from scratch. No guessing what works. Just open it, make it yours, and go.

Well-organized senior living seminar event
Event Setup

Everything You Need to Run a Well-Orchestrated Event.

Checklists, timelines, staffing guides, and event-day checklists walk you through logistics from first planning meeting to post-event follow-up. Every tool has been tested in real seminars with live audiences ranging from 10 to 200+ attendees.

Full seminar room of engaged attendees
Marketing

Proven Marketing Strategies to Fill Your Room.

Whether you’re aiming for 25 attendees or 100+, the marketing toolkit covers every angle: flier templates, ad copy, email marketing, social media and website best practices — earned and paid media releases, as well as registration and reminder guidance and scripts. You’ll be equipped with multiple marketing strategies and tools to attract the right audience — and keep them coming back time after time.

Sponsor and education partner relationships at a senior seminar
Sponsors & Education Partners

Build Win-Win Relationships That Fund Your Events.

The right collaborators can expand your credibility and deepen your professional network — and can fully underwrite your events. Get access to outreach materials, sponsor correspondence templates, education partner guidelines, and everything needed to attract, onboard, and build relationships with strategic partners.

Experienced educator running a live senior seminar
Live Seminar Replays

See Fellow Educators in Action.

Watch experienced senior-centered educators in a variety of markets run live seminars. Hear how panelists handle tough questions, see how events are structured, and draw from real-world examples as you build your own program.

Dayna Wilson
“I love SREI’s seminar system because I don’t have to create it — I just follow a model I know works.”
Dayna Wilson, CSHP®Walnut Creek, California
Step By Step Instruction

Video Training.

More than 10 hours of self-paced instruction covering everything from choosing a venue and building your brand to running event day and converting attendees into clients. Watch on your schedule, return to any module anytime.

  • Getting Organized
  • Understanding the Model
  • Setting Goals and Intentions
  • Gathering Your Resources
  • Choosing a Venue
  • Creating Your Brand
  • Marketing Best Practices
  • Choosing Topics and Titles
  • Registration and Reminders
  • Leveraging Experts
  • Expert Panel Prep
  • Education Partners and Sponsors
  • Staffing and Support
  • Becoming a Trusted Authority
  • Follow Up and Conversion
  • Processes & Systems: Pt. 1 — Annual Planning
  • Processes & Systems: Pt. 2 — Monthly Planning
  • Processes & Systems: Pt. 3 — Event Day
  • Seminar Content Library
Grid of Ultimate Senior Living Seminar Solution video training module thumbnails
Seminar Content Library

A Complete Library of Field-Tested Topics.

Choose your topic. Know your audience. Show up prepared.

Every topic was designed with a specific purpose. Attract older adult homeowners and planners. Create genuine connection and trust. Position yourself as an authority in real estate and aging services. Help your audiences make informed decisions about their next chapter.

Top of Funnel

Attract & Build an Audience.

  • Living to Be 100
  • Living, Dying, Leaving a Legacy
  • Driving After 80
  • Estate Planning
  • End of Life Decisions
  • Alzheimer’s and Dementia
  • Aging Brain
  • Aging in Place
  • How to Pay for Senior Living
  • Communicating with Adult Children
  • Avoiding Homeowner Scams
  • Home Health & Private Duty
  • Hospice and Palliative Care
  • Saving Money on Taxes, Utilities, and Repairs
  • Tax, Financial, and Legal Issues
Middle of Funnel

Educate & Deepen Relationships.

  • 55+ Senior Living Options
  • Explaining Independent Living
  • Understanding Assisted Living and Longterm Care
  • Continuing Care Retirement Communities (CCRCs)
  • How to Pay for Senior Living
  • Downsizing Best Practices
  • Decluttering Your Home
  • How to Tour a Retirement Community
  • Estate Liquidation Services
  • Living in a 55+ Community
Bottom of Funnel

Convert & Book Appointments.

  • Buying, Building, or Remodeling in Retirement
  • Selling a Home As-Is
  • Using HECM for Purchase or Refinance
  • Homeownership in Retirement
  • Selling the Family Home
  • Buying New Construction in a 55+ Community
  • Probate for Property Owners
  • How to Finance Aging in Place

*Available topics are subject to change. Individual topics may be named differently in the library or offer varied content depending on availability. The library is updated from time to time, so titles and offerings shown here are not static.

The Bigger Picture

A Complete Business Development Tool With Real Value.

The Ultimate Senior Living Seminar Solution® is not a one-time product. It’s the foundation of a long-term community education strategy — one that builds visibility, credibility, and a consistent source of new relationships.

Purchasers may also be eligible for:

Group Coaching Programs

Live, Cohort-Based Training.

Live cohort-based training for launching or accelerating your seminar program.

Mastermind & Retreat

Senior Seminar Mastermind & Retreat.

Annual intensive in-person event to learn and grow alongside committed peers.

Personalized Coaching

One-on-One Support.

One-on-one support for agents ready to go deeper or implement faster.

The system you purchase today is a foundation. What you build on it is up to you.

What Agents Are Saying

Real Practitioners. Real Markets. Real Results.

I just did exactly what Nikki said to do and before I knew it, my room was full and people were calling me to meet with them.

Rachel Davis
Rachel Davis, CSHP®, CSDC®
Southern Maine

I went from giving talks to having a following. It’s a true community.

Alison Van Hecke
Alison Van Hecke, CSHP®, CSDC®
Northwest Arkansas

We grew our first audience and then expanded into a new market. Our real estate business is built around educating, equipping and empowering.

Alicia Chrastil
Alicia Chrastil, CSHP®, CSDC®
Lincoln & Omaha, Nebraska

If it weren’t for my seminar program, I would have simply walked away from a long pipeline of leads from more than two decades in real estate. My seminar provided me with residual income and a way to stay plugged in when I sold my practice.

Mary Eikenberry
Mary E., Former CSHP, CSDC
Coldwell Banker · Iowa
Program Investment

Start Educating Today.

Active CSHP®
$1,997

Special pricing for active CSHPs. Login required to access.

Earn your CSHP
Non-CSHP
$2,497

Full access to the Ultimate Senior Living Seminar Solution® for non-CSHP agents.

Purchase Now

All materials are delivered by digital access. Group coaching programs are available separately or bundled — see options below.

Educate. Equip. Empower.

Ready to Become the Authority in Your Market?

The most complete seminar training system available for real estate professionals who serve older adults — everything you need to launch, grow, and sustain a program of your own.

Questions? Call 512-842-6011 or email info@seniorsrealestateinstitute.com