Creating a niche Who Will Serve Our Older Adults? There has been discussion for a while now about the impending shortage of healthcare workers…Nikki BuckelewMay 21, 2014
CSHP Member Spotlight Member Spotlight: Cindy Monk: Birmingham CSHP “Southern hospitality isn't just a phrase. It's a way of being, living, and an indicator…Nikki BuckelewMay 6, 2014
Uncategorized Join Us in Celebrating May as Older Americans Month In April of 1963, President John F. Kennedy's meeting with the National Council of Senior…Nikki BuckelewMay 2, 2014
Creating a niche Cast a Wider Net to Create More Opportunities A common myth about niche marketing and specialization is that by focusing on a narrower…Nikki BuckelewApril 1, 2014
CSHP Member Spotlight Member Spotlight: Ingrid Sullivan of Arlington, Texas Leveraging their training, creativity and passion for serving seniors, CSHP®s are building their businesses, while…Nikki BuckelewMarch 18, 2014
Becoming the ExpertPoints of Difference Becoming an Expert Requires Becoming a Student Most of our members are aware by now that I have gone back to school…Nikki BuckelewMarch 12, 2014
Uncategorized Member Spotlight: Kansas City’s Elaine Gustafson Scheelk Elaine Gustafson Scheelk has been there. And she's still there now. Not every…Nikki BuckelewMarch 5, 2014
Uncategorized What Certified Senior Housing Professionals Should Know About the Brookdale and Emeritus Merger The recent news that Brookdale SeniorLiving and Emeritus Corporation are merging is a pretty big…Nikki BuckelewFebruary 28, 2014
Becoming the ExpertGrowing Your Business Use Your Voice to Reach More Seniors: Topics and Venues Using your voice to reach more seniors doesn’t mean talking louder — just more often.Yes,…Nikki BuckelewFebruary 13, 2014
Uncategorized Greeting 2014 with Momentum and Purpose January is always a very powerful month for me. Kicking off the year with my…Nikki BuckelewJanuary 8, 2014