Three key platforms for finding, connecting with, and serving more seniors.
How do senior-focused Realtors find clients? Let’s say you already have your value proposition in place, and you’ve established that you specialize in long-time homeowners and downsizing older adults. Here are the three areas that agents who are focused on adult clients find business in:
1. Their personal platform. This includes people they’ve sold houses to in the past, friends, family, neighbors, former coworkers, and people at their kid’s school. All of these people make up your personal platform or, as Gary Keller calls it, your “met database.”
2. Their professional platform. Your professional platform is your business-to-business contacts. This goes unappreciated by a lot of agents until they start serving seniors. Those businesses will often serve seniors. They need you to help their clients, and you need them to help your clients. It can be a great source of referrals.
Too many agents neglect their professional platforms.
3. Their public platform. For the most part, this means advertising and marketing. Many CSHP’s, however, have implemented highly successful seminar programs. Those would be part of your public platform because the attendees don’t know who you are or what you do yet, but they’re interested enough to come. TV and radio are also public platforms.
Which public platform is right for you is a topic for a whole different video, but the answer will depend on your budget, personality, and style of business.
If you have further questions about this or any other real estate topic, call or email us. We would love to chat with you.
