In this video we share why it can be so hard to connect with senior living communities (and How You Can Overcome It)
Today we’re tackling one of the most common challenges agents face when trying to connect with senior living communities. It’s easy to see the value of partnering with them. After all, they have residents moving in who need a simple, efficient process for downsizing and selling their homes—and you, as a caring, knowledgeable real estate professional, can provide that solution. It’s a natural fit!
So why is it so difficult to collaborate with senior community reps?
Turnover is a Challenge
The senior living industry has long dealt with turnover, but it’s become even more of a problem in recent years, especially since the pandemic. When you reach out, your message may end up with someone who is leaving soon, or with a new employee still in training, making it harder to get the attention and action you need.
Overloaded Staff
Senior community sales and marketing reps, especially those at larger corporate organizations, are juggling multiple responsibilities. They not only need to follow up on every lead—both online and offline—but also attend mandatory meetings and cover for coworkers who are on vacation or sick. With so many tasks, it’s no surprise they may not have time to respond to every inquiry.
Real Estate Agent Stigma
Unfortunately, you’re not the only agent reaching out to senior communities. If they’ve had negative experiences with other real estate professionals in the past, they may be hesitant to engage with you. But don’t worry—it’s not a lost cause!
How Can You Break Through These Barriers?
It’s time to stand out from the crowd. Here’s how you can build a meaningful connection:
#1: Don’t Be a Pest
If they tell you they’re hosting an open house, instead of pushing for a private tour, attend the open house. It’s an excellent opportunity to meet the team in person and prove that you’re not just looking for referrals—you’re genuinely interested in their community and in being a helpful resource.
#2: Offer Real Value
Don’t just ask for something. Give something of value. Share useful information, provide support, or offer services that genuinely improve their work or the experience of their future residents. When you demonstrate that you’re different from the other agents reaching out, you’ll earn their respect and attention.
#3: Personal Touch: Mail vs. Email
In a world full of generic emails and drip campaigns, take the time to send personalized, relevant communication. When you can speak directly to their needs, they’ll be more likely to pay attention. Everyone appreciates an agent who goes the extra mile.
The Proven Path to Success
If you’re enrolled in Success in Seniors Real Estate (or if you’ve already graduated), you have access to our specific, step-by-step model for building successful relationships with senior living communities (Part 2 of the course). This isn’t just about sending emails or making calls; it’s about implementing a proven strategy that allows you to become a trusted partner to these communities.
By following the plan and trusting the process, you’ll show senior community reps that you’re different from the rest. It’s not just about what you say—it’s about what you do.
What are you waiting on?
Start Creating a Senior-Centered Real Estate Practice Today!
If you’re serious about mastering the senior real estate niche and turning these partnerships into a powerful source of leads, then the time to act is now. Success in Seniors Real Estate is designed to give you the tools and knowledge to make these connections happen.
Are you ready to stand out and transform your business? We’d love to see you in the course and guide you step-by-step toward success.
By following the plan and trusting the process, you’ll show senior community reps that you’re different from the rest. It’s not just about what you say—it’s about what you do.