Here’s how you can find more longtime homeowners to serve.
Today’s question is one that I hear quite often: “How do I find more seniors to serve?” I’ll break my answer down into the four key platforms for you:
1. Your personal platform. Your personal platform, or sphere of influence, consists of people you already know, have done business with, or may do business with you in the future.
2. Your professional platform. This platform consists of your business-to-business referral network; it could include your title representatives, loan officers, home warranty partners, and so on. In the senior arena, you can expand that platform to include people like estate liquidators, attorneys, financial planners—the list is endless.
3. Senior living communities. For real estate agents, these communities are essentially inventory. However, there is a right and a wrong way to approach this platform, but that’s a discussion for a different post.
4. Public platform. This is the one that most real estate agents tend to lean toward; it includes your advertising, marketing, print media, social media, etc. The public platform (other than educational seminars) isn’t likely the primary platform in which to find more senior homeowners to serve, but it is useful for getting your name out there.
As you’re out in the marketplace looking for 55+ senior homeowners, think about the people you already know in these categories. If you have any further questions, don’t hesitate to reach out to us. We’d love to help you!
If you are considering a specialty working with mature homeowners and downsizing seniors, join our community of Certified Senior Housing Professionals by signing up today for Success in Seniors Real Estate!