Misinformed and stone age reporting styles around the COVID-19 pandemic has created a definite conflation of what constitutes “senior living.”
Anyone who is anyone in the world of senior living will tell you the word “facility” is out! And yet it seems that every news anchor and reporter in the country has been teleported back in time to days gone by.
Yes, most of us who work in the industry understand the distinct differences between active adult communities, independent living, assisted living, longterm care, and memory care, but unfortunately, the general public is still trying to figure it all out. The media and their inability to distinguish between the types of housing available to those age 55 and older sets us back in our attempts to educate.
You may recall a blog I wrote some time back on this issue titled: Dropping the F-Bomb: Is it Community or Facility? where I discuss this issue and how important it is that we as professionals learn the language of our industry.
The “F” word is inappropriate when describing senior living options which do not involve nursing care.