While one particular F-word is becoming more acceptable in daily vocabulary, there’s one that’s not! Especially in the world of senior real estate and senior living.
In an effort to shed a more positive light and differentiate themselves from the “nursing homes” of days gone by, you will hear people in the seniors housing and care industry use the word “facility” used less frequently in regard to senior living.
Here are some things to consider in your “F-word” usage:
Make no mistake: The “F-word” is still being used, but with the new generation of baby boomers on the horizon, it will likely continue to be phased out little by little.
If you are a real estate sales professional who wants to better understand the senior market and how to attract more mature market listings, be sure to check out the foundational courses offered exclusively by Seniors Real Estate Institute.