While “dropping the F-bomb” is becoming more acceptable in common daily vocabulary, there is another “F-word” that is no longer taken lightly in the world of senior real estate and housing.
In an effort to shed a more positive light and differentiate themselves from the “nursing homes” of days gone by, you will hear people in the seniors housing and care industry use the word “facility” less and less in regard to senior housing options.
Here are things to consider in your “F-word” usage:
On blogs, use “community.”
In web copy, integrate both so you may benefit from SEO while also showing your level of knowledge in your field.
Make no mistake: The “F-word” is still being used, but with the new generation of baby boomers on the horizon, it will likely continue to be phased out little by little.
If you are a real estate sales professional who wants to better understand the senior market and how to attract more mature market listings, be sure to check out the foundational course offered exclusively by Seniors Real Estate Institute.
PART 1: Serving the senior client
PART 2: Building a senior-centered business
PART 3: Business Blueprint and certification