How to Approach Your Sphere of Influence Without Sounding Salesy
This question keeps popping up in our Success in Senior Real Estate courses.
“What is the best way to approach my sphere of influence without sounding salesy?”
It is a great question, and one that took me years to answer for myself. When you have a genuine and sincere appreciation for others and a desire to help them, you can call, email, or visit people virtually as often as you would like without ever being accused of being “salesy.”
Create and distribute things that matter to your target audience on a regular basis. These can and should be a mixture of real estate specific and non-real estate related items of interest.
As a specialist in serving seniors, not only can you call your sphere of influence (what Seth Godin refers to as a tribe), to talk about real estate, but you can also call to share with them the many helpful resources you have learned about intended to help those dealing with eldercare issues. This is what we talk about in our courses as the gears of success:
Chances are you are leaving a message and people truly appreciate the fact you even thought about them and took the time to reach out and offer your support.