The following items are included for each article offered as part of the Simple Stay in Touch Solution.
2 ready-to-mail articles (PDF) per headline
Ready-to-mail article ready to print and mail (PDF)
Customizable cover letter with call to action
Complete article text for use in a blog post or personal design
Most articles offer a print-and-go option, minor customization option, and complete personalization option.
Not included in the purchase of the Simple Stay in Touch Solution
The Simple Stay in Touch Solution articles are first and foremost intended for the purpose of staying in touch with those ALREADY in your sales funnel. We know that many longtime homeowners may take months or years to work through the stages of readiness and these articles are specifically intended to help them with this process. It’s a simple way for you to ensure you don’t forget about those who need a little more time.
By staying in touch monthly, you increase the likelihood you will be top of mind when they are ready to take action.
By personalizing the provided cover letter template and including a relevant article in a stamped envelope, you increase the likelihood of your prospect reading the materials (and even passing it along to others).
While email may seem like the easier distribution method (and less expensive) it is our experience that mailing the article to a select audience (those who have said they are “thinking about moving”) along with the cover letter has better outcomes than mailing or emailing to a “cold” list or those with whom you have no prior contact.
It may make sense to mail and email to those who are actively communicating with you via email. It is not, however, recommended that you mass distribute the materials to a list of people with whom you have no rapport.
The PDF files provided are NOT designed as full bleed and can easily be printed on your office color printer. If you choose to have them professionally printed, that is certainly your option. In the beta test phase of product development, consumers were pleased with the office-printed version of the article.
We recommend using a heavier stock bright white paper (not glossy) for best results with front and back printing. It is also recommended that you print on a high quality printer and verify that you have adequate toner before starting the print job.
As we have stated in the marketing of the Simple Stay in Touch Solution, the program is designed for helping people with whom you have already met move through the decision-making process. Naturally, you may utilize the articles in other campaigns, but it is important to us at SREI that we only offer materials and strategies that are proven to be effective. This product has not been beta tested as a lead generation campaign and so we can’t say for sure if it would work for that purpose at this time.
The cover letter template provided for each article is designed to help you get started, although many people have told us they use it just as written. We encourage you to put it on your own letterhead and to include any pertinent calls to action you deem important or timely. The cover letter is a simple way of making the article personally from YOU!