Research your local demographics
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Perform online and/or library research to determine the makeup of your local market. Look into census data and local government articles concerning the issues of an aging society. Research the current statistics and how many older adults reside in your market area. What is the makeup of this audience? Where do they live? How long have they lived there?
Write a summary of at least 3 key local metrics or statistics that stand out. Include how this information serves to inform you as you proceed with specialization in the mature market.
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