Turn Personal Contacts into Raving Referral Fans – Session 2
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Crafting your message
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Review proven strategies for staying in touch
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Utilizing direct calls to action
Just a quick reminder that your raving fans and core advocates are DIFFERENT than prospects. The people you have identified as A+ and A contacts are people who may or may not need your services, but they are committed to helping you locate and communicate those who do.
It may seem counterintuitive, but to create raving fans who refer you regularly, you need to avoid treating them like prospects.
Consider how you would feel if the only time your favorite nail tech, mechanic, CPA, or chiropractor called or emailed you was to ask you for a referral or whether you needed additional services. It’s likely that you have recommended people in these fields and they never even asked you for a referral. Am I right?