The following touches can be systematized and automated for convenience and efficiency. It may take time to set up the system on the front end, but it pays off in the end by staying top of mind during some of the most celebratory times of life.
Other ideas include: Sending a one-year anniversary remembrance of the passing of a spouse or loved one; Condolences for the loss of a pet; Placing photos taken of client pets or other interesting images on the front of the greeting cards.