As I sat in the airport in Miami headed to Kansas City to deliver another 5 Essential Strategies for Serving Seniors with co-trainer Elaine Gustafson Scheelk, I overheard the HBO sports special featuring Kelly Slater, World Surfing Champion. Kelly, now 41 years old, holds the title of both the youngest and the oldest competitor to win the ASP World Championship at age 20 and again at age 39.
What interested me the most about his interview was his laser focus on mastering what he was most passionate about…the ocean. It became clear that one of his secrets to success was that he not only loved surfing and did it often (usually daily), but he made it his life’s work to understand the water, waves, wind, and weather. Kelly became a student of not just surfing, but the ocean.
In our Success in Seniors Real Estate courses, we teach that the number one truth of the 7 Fundamental Truths of a CSHP is to be “all about seniors.” We believe, like Kelly, it’s not enough to just know the basics of your craft (i.e. how to help people buy and sell homes), you must master the forces surrounding your chosen specialty.
Just like Kelly Slater is a student of the ocean waves, for you to be in the top one percent as a seniors real estate and housing expert, you must become a student of the wave — the age wave.
Track with me for a moment through a big leap
in this metaphor
Studies show that seniors will move out of an estimated 11.3 million housing units between now and 2020 and that number will double in the following decade.
So, what is it going to take for you, the seniors real estate and housing professional, to master the Senior Tsunami and ride this massive wave of senior home sellers?