Here’s how you can find more senior citizen clients to serve.
Today’s question is one that I hear quite often: “How do I find more senior citizen homeowners to serve?” I’ll break my answer down into four different platforms for you to look within to find this demographic:Your personal platform. Your personal platform, or sphere of influence, consists of people you already know, have done business with, or may do business with in the future.
1. Your professional platform. This platform consists of your business-to-business referral network; it could include your title representatives, loan officers, home warranty partners, and so on. In the senior arena, you can expand that platform to include people like estate liquidators, attorneys, financial planners—the list is endless.
2. Senior living communities. For real estate agents, these communities are essentially inventory. However, there is a right and a wrong way to approach that platform, but that’s a discussion for a different post.
3. Public platform. This is the one that most real estate agents tend to lean toward; it includes your advertising, marketing, print media, social media, etc. The public platform isn’t probably the primary platform in which to find more senior homeowners to serve, but it is useful for getting your name out there and can be a way to convert people from your public platform to your personal platform.
As you’re out in the marketplace to find senior homeowners, think about the people you know in those categories. If you have any further questions, don’t hesitate to reach out to me. I’d love to help you.